今回は、人為的にバズらせる SNS「農場」ビジネスに関する記事です。非常に深刻な問題だと思います。
Many people believe that social media reflects what real users think. However, this is not always true. One reason is the existence of “smartphone farms,” also known as “SNS farms.”
A smartphone farm is a place where hundreds or even thousands of smartphones are lined up on large racks. These phones are controlled by automated software, such as bots or RPA systems. Each phone uses a different SIM card and IP address, making it appear to be a different real person. As a result, one operator can control a huge number of social media accounts at the same time.
The power of these systems became clear during a TV program. While a reporter was being interviewed, he shared the URL of his X account. A post that simply said “Test” reached one million impressions in just six minutes. This showed how quickly artificial activity can be created.
Smartphone farms make money in several ways. They sell fake followers, fake “likes,” and fake video views. They can also manipulate social media trends by pushing specific hashtags until they appear popular. In addition, they create and manage large numbers of fake accounts, which can later be sold to other users or organizations.
These activities create serious problems. First, they make it difficult to know what is truly popular. Second, businesses may waste money by paying for fake engagement instead of reaching real customers. Finally, smartphone farms can spread misinformation and influence public opinion by making certain ideas appear more popular than they really are.
Social media has become an important part of our daily lives. For this reason, users should remember that not everything they see online reflects genuine public opinion. Looking beyond the numbers is becoming more important than ever.
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